Sales comp, engineered
Apex helps growing sales teams design clean, defensible compensation plans leaders can stand behind and reps trust.
What We Do
Apex partners with sales and finance leaders to design or refine core sales compensation plans.
Most compensation problems are not caused by bad math.They come from incentives that send mixed signals, plans that are hard to explain, and systems that slowly lose credibility as teams scale.
Our work focuses on aligning incentives to real business priorities, reducing confusion and exceptions, and creating compensation plans leadership can roll out with confidence.
How We Work
Engagements range from focused diagnostics to full compensation architecture, depending on where you are and what you need.Comp Diagnostic
Identify what's working, what's broken, and what to fix first. Best for companies that need clarity before committing to a redesign.
2-3 weeksPlan Design Sprint
Design or redesign your core sales comp plans with clear logic, aligned incentives, and documentation ready for rollout.
4-6 weeksAnnual Comp Architecture
A longer-term partnership for companies going through rapid growth, new segments, or a full GTM restructure.
6-12 months
Who we work with
Apex is a strong fit for Series B to D B2B SaaS companies that are beginning to feel strain in their compensation plans.We typically work with companies that:
Are scaling a sales team and adding structure
Have sales and finance leaders who want alignment and clarity
Care more about defensibility and trust than squeezing out optimization
Are preparing for growth, new roles, or increased scrutiny
About Apex
Apex was founded to bring clarity and discipline to sales compensation at growing companies.I'm Saxton. I've spent my career working closely with sales and finance leaders as teams scale, where compensation often becomes a source of confusion, debate, and misalignment. My approach is practical and decision-driven, focused on creating systems that actually work in the real world.I design compensation plans leaders can explain with confidence, reps can trust, and finance can support without constant exceptions or rework.
If you are rethinking how compensation supports your sales team, I am happy to talk through whether this is a fit.